Three types of non-verbal communication that can give you an edge in business

  • Posted on: 29 April 2016
  • By: The BizWrite Team

Non-verbal communication – The foundation of exceptional communication


Body language is probably the loudest form of communication we have today. Think about the power of a sigh and how you’ve felt after someone used it to respond to something you sad. It’s a simple but powerful action that can either make or break a relationship. Or, think about how one simple smile and a friendly nod can brighten up your day and start a last lasting relationship.

In business, non-verbal communication can give you the upper hand. It can help you spot an opportunity to make contact, retreat or even close a sale. Today, I want to show you how to use three types of non-verbal communication to your advantage in business.

Three types of non-verbal communication that can give you an edge in business

Facial expressions – A direct line to the mind

If the eyes are the window to the soul, the face provides direct access to the mind. Your face has thousands of expressions. One look at a face and you should know if someone is happy, sad, interested or bored.

This is important in business, whether you’re asking your boss for a raise or pitching to a client for new business, you can use their facial expressions to your advantage. Avoid them when they are sad, unhappy or angry and make your move when they are happy, excited and engaging.

BizWrite top tip: Be careful with your facial expressions. You don’t want to upset a potential client by showing too much emotion with your face.

Posture – Professional or slob?

The way people walk, talk, sit or stand tells a lot about who they are. When someone is slumped into a chair, shoulders hunched over and back bent that could mean that they are tired, sick or downright lazy. Most people who sit up straight, walk confidently and hold their head up high are perceived as confident, opinionated and fearless.

BizWrite top tip: You can improve your posture by making a conscious effort to keep your shoulders back, your chin up and your back straight. When heading to a meeting, set a reminder on your phone to repeat every fifteen minutes. Be discreet about it, keep your phone on vibrate. Every time the phone goes off, put both feet firmly on the floor, sit up straight and lift your chin.

Eye Contact – The most powerful communication tool

Have you ever looked up from your desk and made direct eye contact with someone in the room? What’s your first reaction? Do you look away awkwardly, smile or stare your colleague down?

The way you look at someone communicates how you feel. It shows if you are interested, bored, angry, hostile or even attracted. Consistent eye contact in meetings are a great way to solidify your place in business. You see, potential clients, business owners and managers need to know that you are listening, responding and understand them.

BizWrite top tip: This is a fun exercise! To improve your eye contact, ask a trusted friend or family member to look into their eyes. Keep eye contact as long as possible until one of you looks away. Your aim is to try to hold eye contact as long as possible without looking away, feeling uncomfortable or bursting into uncontrollable laughter.

There you have it. Three of the best non-verbal communication tools you should use in business.

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