Why your business needs to embrace a new culture of plain English

  • Posted on: 29 May 2016
  • By: The BizWrite Team

Why your business needs to embrace a new culture of plain English

 

When communicating with your clients and investors you need to make sure that you deliver clear messages in plain English. This is a massive challenge for companies that provide financial and legal services. Complicated legal jargon, financial data and businesses processes can be confusing for the layman to understand.

That’s why there is an increased drive to simply communications. Introducing plain English as your organisation’s default writing style is pivotal to the success of your company. 

Many global and local companies are focusing on plain English as a way to communicate

The United Kingdom, New Zealand and the United States have some wonderful success stories to share. One study on financial services communications in the UK shows that businesses lose £6 billion a year because of poorly written letters.

By improving the level of English, British Telecom cut its customer’s questions by 20% by simply embracing plain English. The UK Government saved £9 billion in printing costs and General Electric in the US saved $275,000 by changing their technical manuals into plain English.

The time has come for your business to embrace plain English

If you’re struggling to improve your sales, attract new customers and explain your products and services, then the time has come for your business to embrace a new culture of plain communication.

Making this change doesn’t have to be a challenge. With the right training solutions you can make the change to simplified communication in your business.  

BizWrite’s Simplified English Training Course can help you:

  • Improve communication with your customers, employees and stakeholders.
  • Reduce the burden on your sales and customer service teams by explaining your business processes in a streamlined and effective way.
  • Achieve peak performance by increasing sales, improving relationships and attracting new business.
  • Increase profits, productivity and understanding of your business processes, products and services.

This isn’t just a simple training course – It’s an effective, comprehensive and cost effective communications culture-change programme specifically designed to meet the needs of your company.

We also offer ongoing support services to make sure that you are able to get the most out of your interactions with customers.

To find out how BizWrite can help you improve the communications in your business send an email to info@bizwrite.co.za or call 082 370 4280.



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